A Digital Platform for Made to Measure, Real Wood Furniture

WOODYDO is a new brand created by Wrocław-based company MTMF sp. z o.o., who specialize in carpentry. They develop digital tools with a customized order flow to automate the  design, production, and delivery of bespoke wooden furniture. By combining innovative IT solutions with modern carpentry techniques, the company provides an end-to-end service, from personalized design, to ordering and payment online, to production with increased quality and speed, and finally delivery to the customer’s door in a significantly reduced time frame compared to traditional bespoke furniture.

The online platform was built to address issues with the current carpentry industry, and to resolve customer frustrations concerning time delays and poor communication with contractors. The platform optimises and automates production and processing of semi-finished products for the fastest possible completion, with virtually immediate execution of production thanks to the company’s CNC machine center. The speed and ease of placing an order, supported by full documentation, ensures that the customer receives greater transparency of the order than in the case of individual orders placed with local carpentry shops.

The design tool is a platform for personalization of furniture, with many parameters to choose from; dimensions, material, colour, finish, bespoke elements and features. The company offers a choice of unique materials, such as black oak and black oak veneer – thus far unprecedented on the carpentry market in Poland. Black oak is a material made of an oak log that has been under water or in the ground for centuries. Studies show ages from 2000 up to 6000 years old. It has been called “a material rarer than diamonds”, and until now has been inaccessible to most due to cost and availability.

The project is led by Pawel Jakubowski, founder of his own carpentry shop specialising in production of solid wood “Domowa Stolarnia”, and Lukasz Lis, a serial entrepreneur who specialises in the creation and development of startups.